Ludwigsburger Kreiszeitung uses HUP WebAbo

Push subscriptions, accessibility and customer satisfaction

The local daily newspaper is published in the Ludwigsburg district with around 36,000 copies sold. With the current GoLive of the relaunched responsive WebAbo version adapted for the Ludwigsburger Kreiszeitung (LKZ), the publishing house Ungeheuer+Ulmer is well equipped to further boost sales with subscriptions and e-commerce offerings at www.lkz.de.

Lutz Pfeiffer, authorized signatory, head of organization and managing director of the Ludwigsburg-based newspaper sales company: „We have set our sights high and want to stabilize or even increase subscription figures by further optimizing customer orientation. By increasing customer satisfaction – the web subscription is also easy to use on a smartphone – and strategically setting up complaints management, we see untapped revenue potential. In addition, we would like to reduce the costs of order processing and the necessary subsequent deliveries. „

A complete platform for communication with end customers
With the HUP WebAbo administration, LKZ has a customer portal at its disposal that represents a complete platform for communication with end customers. In addition to the standard functionalities in the subscription area, the connection to the HUP marketing solution also makes it possible to integrate the web portal into the publisher’s CRM strategy – and much more.

In addition to WebAbo, long-time HUP customer LKZ also uses the HUP distribution system and HUP Authentification and single sign on (HASSO).

Do you also want to make your subscription customers happy and win new ones with an uncomplicated service portal? You can find the most important info about WebAbo HERE.